Nike creates performance products for athletes who love them around the globe. Its retail environments are designed with the same vision. For design of the building’s core and shell, Nike’s Retail Design Team partnered with Touzet Studio, a Miami-based architecture firm, because of their creativity and regional expertise. Together, the collaborative design team focused on innovation, architectural integration with the local culture, its materiality and interior consumer experiences.
Located in Miami Beach, the two-storey, 31,000+ square-foot “retail experience” is impressive. Its south and west facades are wrapped by a unique brise-soleil made with 180 Ductal® perforated panels, designed to incorporate classic Nike patterns. The result is an intricate casting that allows light to filter through to the interior while providing shade outside, creating a distinctive synergy with the surrounding promenade.
Selection of materials was an important part of the design process and, since concrete is one of the most common building materials used in South Florida and sub-tropical commercial projects, the design teams explored the various applications and finishes. As a result, the most innovative and visible use of concrete is the store’s brise-soleil, which not only met requirements for shading and visibility; it provided opportunity to embed pieces of the company’s product innovation and heritage into the pattern of the façade.
From a global brand integrating with a local building culture to the exploration of new ways of expressing retail function through architectural form, to creative use of materials and experiences which make up the consumer’s experience, this project proves how innovation can play a key role in the future of brick and mortar retail. Plus - in an area frequently exposed to extreme heat and tropical storms, the Ductal® façade will withstand harsh conditions for years to come.